C23 RESEARCH
Quantitative Services
Quantitative research tailored to your goals
Custom research for every need and budget
At C23 Research, we provide versatile quantitative solutions tailored to the specific goals of each project. We design and implement rigorous studies with the flexibility to adapt to different target profiles, methodologies, and available resources.
Our specialized team of data collection and analysis experts works under the highest quality standards to ensure reliable and representative results. Whether it’s for market research, product validation, campaign evaluation, or concept testing, our approach is always focused on delivering clear, actionable insights to support decision-making.
- Interviewing
- Specialty Targets
- Resources
- Mystery Shopping and Auditing
- Central location and sensory testing
- Deliverables
At C23 Research, we believe every project deserves a tailored approach. That’s why we work closely with our clients to understand their needs, define the most suitable research design, and ensure continuous support throughout every stage of the study.
Flexibility to meet your needs: We offer a range of quantitative research services tailored to your project and budget.
We offer a broad range of quantitative research methodologies
Interviewing
- Personal: Pen-and-paper, computer assisted (CAPI) or web-based (CAWI).
- Telephone: Pen-and-paper or computer assisted (CATI).
- Online Surveys.
Our staff has experience in almost every data collection method, including:
- Street-Intercept: for short questionnaires or exit interviews.
- In-Home: random route or pre-recruited – including in-home product tests.
- Central Location Tests: street-intercept, pre-recruited or gang surveys – including product and sensory testing.
- Postal Surveys.
Specialty Targets
Our nationwide network of interviewers has experience interviewing a variety of target groups that range from simple consumer targets through to opinion leaders in specific fields.
Our in-house recruiting staff has proved particularly successful in recruiting difficult target groups for qualitative or quantitative interviewing.
- CONSUMER – Life stages from kids to seniors.
- B2B – Administrative assistants to CEO’s.
- HEALTHCARE – Patients to Specialists.
Resources
- CATI Cabins – 10 internal cabins and rentable cabins for lager projects.
- CAPI Units – 20 units and rentable units for lager projects.
- Online Surveys – CAWI capabilities that can be used in combination with personal, telephone or central location interviews.
- Internal Central Location – we have rooms in our offices to be used for projects.
- External Central Location – nationwide network of halls.
- Sensory Testing Facilities.
- Participating Stores – for exit interviews or accompanied shopping.
- Data processing – raw data in a variety of formats or tables.
Mystery Shopping and Auditing
Nationwide network of experienced mystery shoppers that can adapt to specific purchase scenarios in order to accurately replicate any purchase process. Our shoppers are trained to observe and retain the information about the store and the purchase to be able to communicate and evaluate the purchase process after completion. Continuous renovation and recruiting of mystery shoppers though our internal quantitative data collection systems: F2F, Telephone, Online. We have experience in a variety of techniques:
ON-SITE Mystery Shops or auditing
Point of Purchase (POP) evaluations: by shoppers in establishments evaluate the purchase process or to audit specific materials (promotions, discounts, displays, etc.).
Exit interviews: with real shoppers departing the establishments to gain immediate feedback on the purchase process and reasons for non-purchase.
TELEPHONE Mystery Shops
Telephone mystery shopping to the customer service centres or to telephone sales staff.
E-MAIL Mystery Shops
E-mail enquiries to examine the level of customer service and response.
INTERNET Mystery Shops
Internet mystery shopping evaluate the overall purchasing process or customer service and site usability.
Central location and sensory testing
Our field staff has ample experience in conducting a variety of central location tests with the most cost effective recruiting techniques, specific to each study and designed to assure the exact target and the maximum quality of the sample:
- Street recruitment
- Snow-ball recruitment
- Pre-recruitment using our F2F, Telephone or online screening
Traditional and the most advanced data collection processes.
- Pen-and-pape
- CAPI
- CAWI
Veintitrés S.L. has internal facilities that allow us flexibility and cost efficiency that is passed on to our customers. Depending on the specific needs of the project, we also use a variety of external locations.
- Sensory facilities with booths: for sniff tests or taste tests.
- Bar / Restaurant facilities: for specific taste tests (alcohol) or packaging tests (bottle recognition).
- Hall facilities: for advertising tests, product tests, design tests (appliances or car clinics).
- Store facilities: for shopping tests or shelf tests.
- Auditorium and cinema facilities: for gang surveys.
Deliverables
We can provide a full range of output options that most satisfy the methodological and budget needs of our clients.
- Return of completed questionnaires after thorough editing and validation.
- Coding of open-ended responses by our profession staff of coder.
- Data entry and provision of data in the required format:
- ASCII
- Binary (single or multi-punch)
- Excel
- SPSS
- Others
- Tabulation: following the clients heading guide or using our own.
- Reporting: detailed analysis and reporting in Spanish or other languages as needed