Alma Vara de Rey
Partner
Alma has worked in market research for over 15 years. She studied graduated with a Law Degree from the Universidad Autónoma de Madrid but decided that market research was where she wanted to be.
She started as a Research Executive in Inner Research conducting projects in variety of sectors. Further along, when Inner became Synovate, she was in charge of operations for the Spanish and Portuguese markets. Seeking new challenges she moved to Escario Research, later to become Advira, as Operations Director.
Alma came to Castelló Veintitres as a partner in 2007 with various ex-colleagues to begin the International Department, focused on high-quality research solutions to international agencies and companies working in Spain. She now runs the Operations Department and also runs the company!
